A DAVINES Salon
COLOUR by
A NEW COLOUR
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​An ammonia-free permanent colouring system designed and formulated to offer total coverage and perfect lifting. A NEW COLOUR is an extremely flexible and complete system: it provides full coverage of white hair, it can darken and lighten up to three levels, and it can change reflect with great flexibility. For A NEW COLOUR, Davines drew inspiration from the insect’s world that summarizes and enhances nature’s creative skills and, at the same time, offers unequalled colour suggestions. It is a continuous change, the perfect combination between colours, shapes, and lights. In nature, it is carotenoids and melanin’s that invent this smart riot of colour. Starting from the same ingredients that nature uses for its plays of colours, Davines Research Laboratories developed an innovative, delicate, and nature-inspired hair colour system. Infusing colour into matter, A NEW COLOUR prompts light to take new ways. Translates colour into infinite possibilities becoming ideal for the work of the colourist, who can finally read abstraction and handle pure colour implementing it for personal visions or desires.
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Benefits:
Extraordinarily velvety, intense and multi-faceted colours
Natural anti-oxidants for long-lasting, shiny colours
Ammonia-free, for an odourless and pleasant application
Delicate formulas for smooth and hydrated hair
Complete, simple and flexible system​​
VIEW
VIEW is Davines’ demi-permanent colouring system with an acidic pH, formulated with 88% to 93% naturally derived ingredients that are 95% to 99% biodegradable. Thanks to the versatility of its gentle, non-irritating formula and variety of shades, every application opens the door to discovering a new identity. VIEW’s liquid-gel ammonia-free formula free of parabens, silicones, sulfates and PPD provides a beautiful toning effect while it protects the hair from breakage and damage. VIEW formulas introduce the use of natural polyglycerols, never before used in the world of hair color. Natural polyglycerols are extracted from olive oil and provide extreme shine, moisture and softness to the hair. In addition to the fact that they are delicate and biodegradable emulsifiers that come from renewable sources, they also protect the hair fiber from damage while not lifting natural melanin. Being versatile and extremely easy to use, VIEW helps protect the hair structure, gives extraordinary shine and adds fullness to the hair with this delicate, versatile demi-permanent color.
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Benefits:
Add tone to natural and previously lightened hair
Provide grey coverage (up to 50%)
Neutralize previous colour services, refresh lengths and ends
Free of Ammonia, PPD, Parabens, Silicones and Sulphates
Add shine, fullness and condition with this delicate, versatile demi permanent system
MASK with Vibrachrom
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Davines’ innovative coloring system introducing technology new to the world of hair color that allows superior, uniform color penetration in to the hair’s structure, offers extra shine, high conditioning effect and outstanding duration of the color.
Mask with Vibrachrom is an ammonia-formulated, permanent hair-color that offers complete versatility in covering white hair, changing reflects, darkening or lightening your hair. With a fully intermixable system of naturals and reflective nuances, we can customize our client’s hair color according to their desire by selecting the most suitable natural base (Natural, Natural Intense, Natural Ash, Natural Warm) employing one optimal mixing ratio and a single processing time. Using MASK with Vibrachrom technology gives us improved pigment penetration and color equalization. Four chromatic choices in the Mask Natural family, (Natural, Natural Intense, Natural Ash, Natural Warm) can be used alone or mixed with reflective nuances to satisfy all chromatic and coverage needs. The Intense Naturals, for example, can be selected in cases of difficult to cover, resistant white hair to guarantee perfect coverage and can particularly satisfy colour clients who desire more intense white hair coverage. All reflect nuances are chromatically formulated to contain only very limited quantities of base pigments thus allowing the reflective pigments to be more vibrant, strengthened, and optimizing the line’s lightening capacity. The pleasing scent of Mask with Vibrachrom actively disguises the smell of ammonia, for a more pleasant colour experience.
THE PRESENT TIME
Davines research laboratories have designed an innovative demi-permanent alkaline color that’s ammonia-free, low-commitment, delicate on scalp* and offers up to 70% white coverage with tested longevity, reflective shine, and dimensional color results with UV protection.
Our sustainable formula delivers strengthening with the advanced power to create extra vibrancy, delicate lightening (1 level of lift and color deposit) and gentle coverage, plus the extra benefit of restoring hair lipid composition to optimize the appearance of hair. The Present Time is an ammonia free formulated, demi permanent alkaline color system where the color gradually evolves naturally, beautifully and lasts up to 24 shampoos depending on hair porosity and quality. This is the first Davines color line with Regenerative Organic Certified Ingredients and features Biomimetic Hair Restoring Technology.
